09:04 AM EST, 01/29/2025 (MT Newswires) -- Trump Media & Technology Group ( DJT ) said Wednesday that its board has approved a financial services and technology strategy that include the launch of the Truth.Fi. brand.

The company said it expects to roll out the new brand this year.

Trump Media ( DJT ) also said its board has approved an investment of up to $250 million to be managed by Charles Schwab ( SCHW ) to "diversify" its cash and cash-equivalent reserves which were more than $700 million as of Dec. 31.

Shares of the company were up 14% in recent Wednesday premarket activity.