BEIJING, July 19 (Reuters) - A decision by the Trump
administration to sanction China's Xiaomi Corp ( XIACF ) in
early 2021 was the catalyst for the company's decision to build
its first electric car, CEO Lei Jun said on Friday.
Best known for its smartphones and home appliances, Xiaomi ( XIACF )
entered China's crowded EV market this year, part of its
strategy to diversify its product portfolio.
Speaking at an annual event in Beijing on Friday, Lei said
Xiaomi ( XIACF ) began to consider making an EV after what he called "an
accident," an announcement in the final days of the Trump
administration that put the Chinese company on a U.S. sanction
list.
"I received a phone call from a friend saying that we had
been sanctioned. It was like a bolt from the blue," said Lei,
who added that Xiaomi ( XIACF ) convened an emergency board meeting that
day that kicked off its scramble to develop an electric car.
"If it weren't for the huge impact of the unexpected U.S.
sanctions, we would not have rashly entered the complex
automotive industry," said Lei, who has developed a celebrity
following in China for splashy, live-streamed product reveals.
Friday's event, where Lei detailed Xiaomi's ( XIACF ) attempt to
launch an EV that would lure buyers from Tesla and established
luxury brands like BMW, Audi and Mercedes, was streamed by more
than 1.5 million people on WeChat.
Xiaomi ( XIACF ) challenged the 2021 sanctions in federal court and
won a reversal of the action that would have restricted U.S.
investment in May that year. By that time, Lei said he had
launched the development of what became the SU7, a sporty,
Porsche look-alike EV that starts below $30,000.
Lei said Xiaomi ( XIACF ) had turned down an offer from venture
capital to fund its early-stage EV operations that would have
valued the operation at $10 billion.
Xiaomi ( XIACF ) plans to deliver at least 100,000 SU7 EVs this year,
with a target of 120,000 sales. This represents a significant
increase from earlier this year, when the company initially set
its first-year sales target at 76,000 vehicles while determining
its production capacity.
Lei said the company had delivered over 25,000 EVs by the
end of June and expected to reach the 100,000-unit target by
November.
"I have to thank the accident three years ago," he said of
the sanctions, which spurred the company's drive to diversify
due to concerns they would harm its smartphone business.
The SU7 is only available in China. Lei said his target was
for Xiaomi ( XIACF ) to become one of the top five global automakers.
Donald Trump devoted a portion of his speech accepting the
Republican party's nomination for president on Thursday to the
EV industry, saying he would roll back stringent vehicle
emissions regulations driving a shift to electric cars.
Trump also said, if elected in November, he would slap
import tariffs of up to 200% on Chinese EVs built in Mexico,
although he has said he would support Chinese investment in
plants in the United States.