CHICAGO (Reuters) -U.S. President Donald Trump's plan for a 50% tariff on goods from Brazil will likely raise prices for the beef that is used in American hamburgers, traders and analysts said on Thursday, as food manufacturers increasingly rely on imports during a time of declining domestic production.

The proposal is a blow to U.S. meat companies also facing tighter cattle supplies due to a halt of livestock imports from Mexico over New World screwworm, a flesh-eating pest spreading south of the border.

The tariff would slash imports of Brazilian beef and force companies to seek supplies from other nations as Trump is broadening his global trade war, analysts said. 

"If it does not get modified, you just cease the importation of Brazilian beef to this country," said Bob Chudy, a consultant for U.S. companies that import beef. "Not one pound will be economic at those levels."

U.S. beef prices climbed to records this year and production is projected to fall 2% to 26.4 million pounds, after farmers reduced the nation's cattle herd to its smallest size in more than seven decades. A years-long drought dried up pasture land used for grazing, making it too expensive for many producers to feed their cattle.

Food makers have ramped up imports in response. U.S. beef imports from Brazil over the first five months of the year more than doubled from the same period in 2024, to 175,063 metric tons, according to the latest U.S. government data. That accounted for 21% of total U.S. imports.

A 50% duty starting on August 1 would bring the tariff rate on Brazilian beef to about 76% for the rest of the year, livestock analysts said.

"It is absolutely freezing trade today," Chudy said of the proposal. "We don't know what to do as an import community."

U.S. consumers also face sharp price rises on staples including coffee and orange juice.

The U.S. is Brazil's second-largest trading partner after China, and the tariffs are a major increase from a 10% duty Trump announced in April. The 10% tariff already started slowing U.S. beef imports from Brazil in June, traders said.

U.S. companies import lean beef from Brazil and other countries to mix with domestic supplies to make hamburger meat. Consumers have shown they are generally willing to pay high prices for meat so far, though the tariff would be a new test of their demand.

"This tariff will likely raise the price of beef, a staple food for many, on the heels of Congress voting to reduce food assistance to the most vulnerable consumers," said Thomas Gremillion, director of food policy at the Consumer Federation of America.        

The tariff forces importers to pay more for Brazilian beef or source it from other, higher-cost suppliers, said Austin Schroeder, commodity analyst for Brugler Marketing & Management.

"It effectively helps to raise the price," he said.

Beef importers may try to boost purchases from Australia, Argentina, Paraguay and Uruguay after the duty on Brazilian goods takes effect, analysts said.

"There's not going to be a whole lot of Brazilian beef coming this way," said Altin Kalo, chief economist at Steiner Consulting Group. "That's the reality of it."