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Automakers retool existing plants to sidestep tariffs; are
not
building new factories
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EV commitments decline as automakers focus on gas-powered
production
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Canadian auto industry disputes Trump's claims of factory
relocations
By Jarrett Renshaw
Sept 29 (Reuters) - President Donald Trump frequently
describes a booming U.S. auto industry, fueled by new factories
from Canada, Mexico and Europe that he says will soon be
producing American-made vehicles for global markets - from Tokyo
to Paris.
"We have so many car company factories under construction or
being designed right now. And they're coming from China. They're
coming from Mexico," Trump said at a White House event earlier
this month. A few days later, he lamented the loss of U.S. car
production over the years, and proclaimed: "Car factories are
coming back."
But there is little evidence of a construction binge of new U.S.
car factories. Instead, auto companies are making tactical moves
at existing plants as they adapt to the two pillars of Trump's
second-term business agenda: tariffs, and policies hostile
toward electric vehicles.
To sidestep tariffs, some automakers are retooling existing,
idle factory space in the U.S. to build vehicles that they have
been importing, and which now face levies.
For example, Nissan ( NSANF ) has said it plans to make more
Rogue SUVs and other vehicles at its plants in Tennessee and
Mississippi, while reducing imports from Japan. Japanese
vehicles face levies of 15% under a tentative deal with the
Trump administration.
"We're seeing underutilized plants being filled with
products that were previously imported. There is no boom in new
builds," said Sam Fiorani, vice president at research firm
AutoForecast Solutions.
PIVOT BACK TO GAS CARS SPURS INVESTMENT
Meanwhile, many car companies are pulling back from EV
commitments they made earlier in the decade, and leaning in to
production of gasoline-powered vehicles. Much of the capital
investment touted by companies in recent months amounts to an
unwinding of EV projects that they had trumpeted during the
administration of former President Joe Biden.
For example, General Motors ( GM ) in June said it would retool
a factory in suburban Detroit to build gas-powered pickup trucks
and the Cadillac Escalade SUV. The move partially reverses a
multibillion-dollar plan announced in 2022 to make the factory
GM's hub of EV-truck production.
The industry's huge collective bet on EVs that began late
this past decade drove a sharp increase in factory spending
during the Biden administration, figures compiled by consultancy
AlixPartners show. The company tracked capital investments in
the U.S. by the traditional Detroit car companies - GM, Ford
, and Chrysler-parent Stellantis ( STLA ) - as well as
EV-only players Tesla, Rivian and Lucid
.
On average, those companies spent about $21 billion annually
from 2017 through 2020 - the same period as Trump's first term.
During the next four years, with Biden in office, their spending
averaged about $38 billion per year, most of it related to EV
and battery production, AlixPartners said.
Automakers already had been walking back EV plans even
before Trump won the 2024 election, citing weaker-than-expected
demand. Car executives expect the Trump administration's
policies to further cool interest in battery-powered cars.
ADMINISTRATION SEES BOOM IN VEHICLE OUTPUT, EXPORTS
Trump has made the economy the cornerstone of his political
brand, including tariffs, deregulation and promises of
industrial revitalization. A White House spokesman said his
trade and energy policies have already fueled historic
investments in U.S. automaking and shaved off billions in
regulatory costs.
"As these policies and President Trump's unprecedented trade
deals with the EU, Japan, and others take effect, cars will soon
roll off Detroit assembly lines to showrooms in Tokyo, Frankfurt
and Paris," spokesman Kush Desai said.
The White House notes that imports of automotive vehicles,
engines and parts have fallen by about 10% from the first
quarter of this year, to $421.4 billion.
So far, U.S. vehicle production has ticked higher by about
4% this year, but recent figures are tracking below the average
of the past decade, Federal Reserve data shows.
David Adams, president of Global Automakers of Canada,
disputed Trump's claims that automakers are leaving Canada for
U.S. plants, and said jobs are holding steady.
"The notion that everybody is vacating Canada to produce in
the U.S. doesn't jibe with reality on the ground," he said.
Adams said Trump's aggressive tariffs could eventually
reshape North American auto production, but added, "We're not
there yet."