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WLF to seek partnerships with financial institutions

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WLF has seen token sales of $500 million, Reuters

calculates

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Trump and affiliates own 60% stake in WLF holding company

By Michelle Conlin

NEW YORK, Feb 11 (Reuters) - World Liberty Financial,

the new crypto platform in which President Donald Trump holds a

financial stake, announced that it was unveiling a strategic

token reserve designed to bolster Bitcoin, Ethereum and other

cryptocurrencies "that are at the forefront of reshaping global

finance."

WLF said in a statement posted on X on Tuesday that its new

token reserve would enable it to mitigate market volatility,

empower the company to invest in innovative projects in

decentralized finance, and develop a well-capitalized reserve.

It also said it would seek strategic partnerships with financial

institutions to contribute tokenized assets to the WLF reserve.

WLF did not respond to a request for comment. The White

House and the Trump Organization also did not respond to

requests for comment.

The announcement comes at a time when Trump and his family

businesses are increasingly turning to making money from the

world of crypto.

In addition to WLF, the Trump family's holdings include a

majority stake in Trump Media & Technology Group ( DJT ), a

social-media-and-streaming company that on January 29 announced

it was pivoting into financial services tied to crypto.

Three days before his inauguration, the president also

launched his $Trump meme coin.

Millions of dollars, including $100 million in fees alone

off of the meme coin, have poured into entities connected to the

president's new suite of crypto companies. WLF has already seen

token sales of $500 million, by Reuters calculations.

In January, Trump said his assets, which are in a revokable

trust, would be managed by his children while he is in office.

World Liberty Financial launched two months ahead of the

U.S. presidential election. Trump and his affiliates own a 60%

stake in its holding company and are entitled to 75% of revenues

and 22.5 billion tokens, according to the company's website.

The news comes just three days after Donald Trump Jr., the

president's eldest son, made a surprise appearance at the Ondo

Summit in New York City, billed as Wall Street 2.0.

There, Trump and company founders told attendees, most of

whom were from traditional finance, that WLF's aim was to bridge

the gap between the world of crypto and mainstream retail

investors such as teachers, firemen and dentists.

Donald Trump Jr. emphasized the need for a regulatory

framework that would allow "crypto to flourish." Crypto, he

said, is the "future of finance" and the "future of American

hegemony."