TV18 Broadcast Limited, a unit of Network18 Group, on Tuesday said that effective cost control measures resulted into higher profitability for the company after it reported a profit of Rs 18.64 crore for the quarter ended June 2019, against loss of Rs 12.48 crore during the same period last year.

In an interview to CNBC-TV18, Avinash Kaul, chief executive officer, Broadcast News, said, "It has been a bright spot for us because of the elections. Primarily, for the general news segment part of it. We haven’t seen as much action happening on the business news segment as elections primarily are general news stable."

"Since the year does include the elections, June particularly was a bit dampened as a lot of action is happening in the sports area. So, most of the advertiser money was going towards the sports segment. Then, we have the festive seasons coming up and then the budget coming up again at the end of the year so we should be in a good spot by the end of this financial year."

Sudhanshu Vats, Group CEO of Viacom18, said, "There are three things which played out for entertainment. First of all, there is no impact of elections on entertainment. We have had a very robust subscription growth of about 48 percent. So that is very good news from a subscription growth point of view."