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Uber Advertising Forms Partnership with T-Mobile Advertising
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Uber Advertising Forms Partnership with T-Mobile Advertising
Jun 13, 2024 10:41 AM

12:15 PM EDT, 06/13/2024 (MT Newswires) -- Uber Technologies' ( UBER ) Uber Advertising division said Thursday it has formed a partnership with T-Mobile US' ( TMUS ) T-Mobile Advertising Solutions and its Octopus Interactive rideshare media network.

With the help of T-Mobile's rideshare inventory, Uber ( UBER ) will expand its JourneyTV offering to more than 50,000 vehicles in the US in 2024, the company said.

As part of the partnership, T-Mobile screens will display Uber's ( UBER ) JourneyTV rider experience during an Uber ( UBER ) trip.

Uber ( UBER ) shares were down over 3% in recent trading, while T-Mobile rose 0.5%.

Price: 70.47, Change: -2.68, Percent Change: -3.66

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