SEOUL, Aug 30 (Reuters) - Uber Technologies Inc's ( UBER )
CEO on Friday expressed commitment to the South Korean
market, where it is an underdog to local tech group Kakao
, and said the platform will attract more taxi
drivers for growth.
"The fact is that a taxi driver who uses the Uber ( UBER ) app will
make more money, will be more busy," Uber ( UBER ) CEO Dara Khosrowshahi
told reporters in Seoul.
"We are growing significantly faster than the market, and
we're confident that our market share will only grow from here."
Kakao has a more than 90% market share of taxi-hailing,
estimated based on app usage data.
Uber ( UBER ) first entered the South Korean market in 2013, but
pulled out due to regulations that only allow companies with
taxi licenses to offer ride services.
In 2021, Uber ( UBER ) re-entered the market by setting up a joint
venture with South Korea's second-largest conglomerate SK Group,
called UT.
UT's taxi-hailing service was rebranded as Uber Taxi in
March this year.
Khosrowshahi said about 20% of South Korean taxi drivers
were on the Uber Taxi platform, and that the number of
passengers grew nearly 80% year-on-year during the first half of
2024, including a more than doubling of the usage by
international travellers to South Korea since the rebranding.