June 27 (Reuters) - Uber ( UBER ) will pay $1,000 in
credits to certain commuters in the U.S. and Canada who ditch
their cars for five weeks in favor of public and other transport
services, it said on Thursday, in its latest effort to drum up
business and help reduce emissions.
The ride-hailing and food delivery platform operator has,
for several years, batted for the adoption of
environment-friendly electric vehicles and has pledged $800
million to support its driver partners' shift entirely to EVs by
2040.
It has partnered with rental car company Hertz to
offer Tesla cars as a rental option for its drivers in
the U.S. and Europe, although it is not clear how much of its
total fleet currently comprises EVs.
Under the "One Less Car" initiative, Uber ( UBER ) will select up to
175 car owners in Los Angeles, Chicago, Washington D.C., Miami,
San Francisco, Toronto, and Vancouver, based on certain
eligibility, for the five-week program beginning 22 July.
They will get $500 in credit redeemable on the Uber ( UBER ) app, a
$200 voucher for car rental or carshare services and $300 for
use on alternate modes such as public transport.
A similar initiative by Uber ( UBER ) in Australia last year showed
that commuters mainly took to walking, cycling and ride-share
after ditching their cars.
The move comes as transport operators, including major U.S.
airlines, expect robust tourist activity and travel this summer.
According to Uber ( UBER ), the U.S. has 233 million private
vehicles, about 80 million of which are driven less than 10
miles a day on average.