LONDON, Sept 16 (Reuters) - Sky, the British pay-TV

group owned by Comcast ( CMCSA ), will cut around 600 jobs as

the company completes a three-year period of investment in its

product and platforms, a person familiar with the matter said on

Tuesday.

The company will now focus on making its services faster,

simpler and more reliable, the person said.

"As we look ahead, we are shifting our approach to bring

customers the next generation of experience by investing in

digital-first service, unbeatable content, and even better

performance from our products," a spokesperson for Sky said in

an emailed statement.

Sky, which employs about 23,000 workers in Britain, now

sells more than 90% of its TV subscriptions on its

internet-based platforms, such as Sky Stream and its connected

TV product Sky Glass, rather than its satellite service.

Around 900 roles will be impacted by the changes, with

around 600 people leaving the company, the person said.

That represents about 2.5% of the workforce.