July 8 (Reuters) - British media regulator Ofcom fined

Virgin Media £28 million ($37.38 million) on Wednesday for

repeatedly preventing customers from cancelling contracts over

nearly a three-year period between 2022 and 2024.

Here are some details on the regulator's decision:

* Ofcom said its probe into Virgin Media, a joint venture

between Spain's Telefonica and Liberty Global ( LBTYA )

, uncovered systemic and repeated failings in the

mobile operator's contract termination procedures.

* "Investigation uncovers deliberate call-dropping tactics,

excessive and unnecessary call transfers and putting customers

repeatedly on hold for no reason," the watchdog said.

* The issue lasted from January 2022 to about mid-September

2024.

* Ofcom had imposed a £23.8 million fine on the firm in

December for disconnecting telecare customers during its

programme to migrate customers to digital landlines.

* Virgin Media did not immediately respond to a Reuters

request for comment outside regular business hours.

($1 = 0.7491 pounds)