BERLIN, March 6 (Reuters) - Ukraine's state tourism
agency has closed deals with several travel companies, including
Airbnb ( ABNB ), Expedia ( EXPE ) and VisitBerlin, to help
promote the country as a tourist destination once the war with
Russia is over, its head said on Wednesday.
A key project would be a route of war sites running from
Irpin, near the capital Kyiv, to Chernobyl, crossing cities such
as Bucha and Hostomel, said Mariana Oleskiv, chairperson for the
State Agency for Tourism Development (SATD).
"The easiest way is to forget but then you need to work
through that trauma and we need to tell it to the next
generation first of all but also to international visitors," she
said, speaking on the sidelines of a travel fair in Berlin.
As yet, there is no sign that the war which began when
Russian troops poured over the border in February 2022 will end
any time soon.
Oleskiv said the agency was looking for more platforms. They
were meeting with Tripadvisor ( TRIP ) and hoped to cooperate
with Booking.com.
The aim was to have platforms and target audiences in place
that could be activated as soon as the war is over, she said.
"So we hope, and that's what we work for, to have more
tourists than we had before," Oleskiv added.
Last month, the United Nations' cultural agency said $9
billion over 10 years will be needed for Ukraine's culture and
tourism sectors to recover. The two-year-old war had so far cost
the country over $19.6 billion in tourism revenue, it said.
"Hospitality is not the main industry where foreign
investment will go, but we have a couple of investment funds
interested in possibilities what could be done in Ukraine
later," Oleskiv said, without elaborating on possible investors.
Last year, domestic tourism had recovered close to 2021
levels and the agency is currently focusing on those tourists to
keep the industry alive. Only 20% of Ukrainians avoid travel in
their country because of the danger, Oleskiv said, citing a SATD
study.