(Reuters) -Britain's Domino's Pizza Group reported an about 4% rise in underlying annual core profit on Tuesday, on increasing orders boosted by discount offerings.

The pizza chain reported an underlying EBITDA of 143.4 million pounds ($185.07 million) for the 52 weeks ended December 29, 2024, compared to 138.1 million pounds in the 53 weeks to December 31, 2023.

The company has been actively expanding both its store network and digital platform as part of its target to reach 2 billion pounds in sales from more than 1,600 stores by 2028.

Dominos said it expects its underlying EBITDA for 2025 to be in line with current market expectations.

The company also named Ian Bull as its new Chair, replacing Matt Shattock.

($1 = 0.7748 pounds)

(Reporting by Raechel Thankam Job in Bengaluru; Editing by Varun H K)