March 7 (Reuters) - British apparel and sportswear

retailer Frasers Group PLC ( SDIPF ) said on Thursday it has put

online clothing platform MATCHES into administration, after

buying it last year for about 52 million pounds ($66.59

million).

Frasers ( SDIPF ) said since the acquisition, MATCHES has consistently

missed its business plan targets and continued to make material

losses.

"Whilst MATCHES' management team has tried to find a way to

stabilise the business, it has become clear that too much change

would be required to restructure it," Frasers ( SDIPF ) said.

Frasers ( SDIPF ) bought loss-making MATCHES from Apax Partners in

December last year in an attempt to bolster its presence in the

luxury space.

MATCHES offers products from more than 450 designers and

generates the majority of its revenue internationally, with the

business delivering to 150 countries outside the UK.

($1 = 0.7809 pounds)