Sept 16 (Reuters) - British gambling technology firm

Playtech Plc ( PYTCF ) said on Monday it expects 2024 adjusted

core profit to be slightly ahead of market expectations, mainly

due to strong performance in its business-to-business (B2B)

division.

The London-listed company said its B2B division saw revenue

growth in the Americas for the six months ended June 30 amid

tighter cost controls.

Playtech ( PYTCF ) also said it has entered into an agreement with

Mexican sports betting firm Caliente Interactive's unit

Caliplay, and will hold a 30.8% equity interest in Caliente.

Under the terms of the agreement, Playtech ( PYTCF ) will have the

right to appoint a director to Caliente's board. It has also

entered into a revised eight-year B2B software licence and

services agreement.