Feb 25 (Reuters) - Reckitt Benckiser ( RBGPF ) has

shortlisted private equity firms Lone Star Funds, Advent and

Apollo Global for a potential buyout of its homecare

brands, Bloomberg News reported on Tuesday, citing people

familiar with the matter.

The British consumer giant had announced plans to divest its

homecare assets, which include Air Wick air fresheners and

Cillit Bang cleaner, in July last year.

The portfolio could be valued at 4 billion pounds to 5

billion pounds ($5.07-$6.33 billion), the report said.

($1 = 0.7896 pounds)