Sept 11 (Reuters) - Rentokil Initial ( RTO ) said on

Wednesday it would cut jobs and warned of further weakness in

its largest market North America, sending shares of the British

pest control company 14% lower.

The company, which generated approximately 60% of its

revenue from North America last year, did not specify how many

jobs would be impacted by its cost-cutting plan. However, it

stated that the measures were intended to address cost overruns

as it moved past the peak season.

North America sales in July and August came in lower than

anticipated and the company is now expecting organic revenue

growth from the business of about 1% in the second half.

Rentokil and rival Rollins account for roughly half

of the U.S. pest control market.

($1 = 0.7642 pounds)