09:27 AM EDT, 08/14/2025 (MT Newswires) -- Ulta Beauty ( ULTA ) and Target ( TGT ) said Thursday they have agreed to end their shop-in-shop partnership in August 2026 when the current agreement expires.

The companies said the arrangement will continue until the end date, and shoppers will still earn Ulta Beauty Rewards on qualifying purchases made through Target ( TGT ) until then.

Ulta Beauty ( ULTA ) plans to focus on its growth plans, including a new marketplace later in 2025, while Target ( TGT ) plans to maintain its beauty category through varied brands after the partnership ends, according to the joint statement.