Nov 13 (Reuters) - Under Armour ( UAA ) and Stephen
Curry have parted ways, ending over a decade-long partnership
between the NBA star and the sportswear company.
Curry, who signed with the brand in 2013 after his Nike ( NKE )
contract expired, created the "Curry Brand" within Under
Armour ( UAA ) in 2020. The brand will become independent of Under
Armour ( UAA ) following the split.
"Under Armour ( UAA ) believed in me early in my career and gave me
the space to build something much bigger and more impactful than
a shoe," Curry said in a statement.
Under Armour ( UAA ) will release the Curry 13 - the final Curry
Brand and Under Armour ( UAA ) shoe - in February as planned, with
additional colorways and apparel collections available through
October, the company said.
Under Armour ( UAA ) has been struggling to stir up demand amid
fluctuating tariffs and weak consumer spending. It forecast dour
annual sales and profit last week.
"For Under Armour ( UAA ), this moment is about discipline and focus
on the core UA brand during a critical stage of our turnaround.
And for Stephen, it's the right moment to let what we created
evolve on his terms," CEO Kevin Plank said.
Founder Plank returned as CEO in April 2024 following two
consecutive annual sales declines and has spearheaded an
overhaul that has involved keeping a tight leash on inventory of
some products, pushing for fewer promotions and cutting jobs.
The company said on Thursday it had expanded its
restructuring plans and intends to incur an additional $95
million in charges that includes the Curry split.
Under Armour ( UAA ) does not expect a significant impact on its
consolidated financial results or profitability due to the
separation of the Curry Brand.
The company estimates its global basketball revenue,
including the Curry Brand, will be $100 million to $120 million
in its fiscal year 2026.