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Under Armour Splits With Basketball Player Stephen Curry Amid Restructuring Plan Expansion
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Under Armour Splits With Basketball Player Stephen Curry Amid Restructuring Plan Expansion
Nov 14, 2025 3:50 AM

06:38 AM EST, 11/14/2025 (MT Newswires) -- Under Armour ( UAA ) has ended its long-term partnership with professional basketball player Stephen Curry amid an expanded restructuring plan, while the sports apparel and footwear company lifted its full-year adjusted operating income outlook.

The company's board of directors approved an additional $95 million in restructuring actions, with the main benefits to be realized in future periods, it said late Thursday. This brings Under Armour's ( UAA ) total estimated restructuring charges to up to $255 million from the previously projected $160 million.

The expansion of the restructuring plan includes the separation of the Curry Brand from Under Armour ( UAA ), the company said in a separate statement, as well as additional contract terminations and further employee severance and benefits costs, among other objectives. The brand was launched in 2020 as an extension of Curry's partnership with the sportswear group.

"For Under Armour ( UAA ), this moment is about discipline and focus on the core UA brand during a critical stage of our turnaround," Chief Executive Kevin Plank said. "And for Stephen, it's the right moment to let what we created evolve on his terms."

The company estimates its total global basketball business, including the Curry Brand, will generate roughly $100 million to $120 million in revenue for fiscal 2026. The retailer doesn't expect the separation of the Curry Brand to have a substantial impact on its financial results or profitability.

Under Armour ( UAA ), which launched its restructuring plan in May 2024 to find financial and operational efficiencies, aims to substantially complete the program by the end of its fiscal 2026. At the end of September, the company incurred about $147 million of related charges from its restructuring efforts.

For the ongoing fiscal year, the retailer now forecasts its adjusted operating income to be in a range of $95 million to $110 million, up from its previous guidance of $90 million to $105 million, reflecting the expected benefits from its expanded restructuring program. The company now expects to post an operating loss of $56 million to $71 million for fiscal 2026, compared with the prior outlook for income of $19 million to $34 million.

Last week, Under Armour ( UAA ) reported fiscal second-quarter adjusted earnings of $0.04 per share, down from $0.30 a year earlier, while revenue decreased 5% to $1.33 billion. Both metrics topped Wall Street's estimates. At the time, the company also said that Reza Taleghani will join as chief financial officer in February, succeeding David Bergman.

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