MEXICO CITY, May 2 (Reuters) - Consumer goods company

Unilever ( UL ) said on Friday that it will invest $30 billion

pesos ($1.5 billion) in Mexico between 2025 and 2028 to increase

its production capacity.

The investment, which was announced at Mexican President

Claudia Sheinbaum's daily morning press conference, will

generate 1,200 new jobs, according to a company executive.

It includes 8 billion pesos ($407.4 million) for a new

factory in the northern Mexican state of Nuevo Leon, which will

specialize in beauty products and personal care.

Unilever's ( UL ) announcement comes as Sheinbaum is making a major

push for her "Plan Mexico" initiative to increase investment in

Mexico by domestic and foreign companies.

Walmart's Mexico unit and Netflix ( NFLX ) have

also announced major investments in Mexico in recent months.

($1 = 19.6350 Mexican pesos)