United Airlines Holdings, Inc. ( UAL ) shares are trading higher premarket on Monday after the company, along with JP Morgan Chase & Co. , launched the new United Family of Cards, featuring enhanced benefits aimed at making flying more rewarding and personalized.

The new offerings come with unique benefits tailored to different travel preferences. Based on customer feedback from frequent flyers, casual travelers and small business owners, these cards are designed to enhance the travel experience and ensure maximum rewards.

Starting today, new and existing United MileagePlus Cardmembers can enjoy new benefits and enhancements, offering up to $800 in value for the Explorer Card and up to $2,000 for United Club Cards annually.

Cardmembers can also earn Premier qualifying points (PQPs), helping them reach loyalty status faster.

Also, the United Family of Cards is offering welcome bonuses ranging from 80,000 to 125,000 miles for new card members, depending on the card, now through May 7, 2025.

The company disclosed that the new annual fees and benefits for United MileagePlus Cardmembers will take effect immediately for new card members.

For existing members, new benefits start today, while annual fees will adjust on or after August 1, 2025, at the next renewal date, except for United Explorer Cardholders, whose fee change will occur on or after January 1, 2026, at the next renewal date.

This month, the airline announced the installation of Starlink on its first regional aircraft and more than 40 regional aircraft each month from May through the end of 2025.

Investors can gain exposure to UAL via U.S. Global Jets ETF ( JETS ) and First Trust Nasdaq Transportation ETF ( FTXR ) .

Price Action: UAL shares are up 2.84% at $77.00 premarket at the last check Monday.

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