May 13 (Reuters) - United Airlines will increase
the number of premium seats and services on its upcoming fleet
of Boeing 787-9 Dreamliner aircraft, as it looks to cash
in on rising demand for luxury travel.
The carrier on Tuesday unveiled a new business class suite
called 'Polaris Studio' for the new aircraft, which will have
25% larger seats, caviar service, skincare kits, 27-inch screens
and other luxury offerings.
The aircraft will also have a standard 'Polaris' business
class suite, which has been upgraded with sliding doors and
larger screens, among other changes.
North American airlines are rushing to capitalize on surging
demand for high-margin premium travel and safeguard profits
against potential economic downturns.
Travel habits have changed post the COVID-19 pandemic, as
consumers look for experiences and hospitality rather than
buying expensive goods. A rebound in corporate travel has
bolstered this trend.
Last month, United said it expected its financial
performance to be resilient despite economic uncertainty
stemming from U.S. President Donald Trump's sweeping tariffs,
citing demand for premium offerings and international travel.
The carrier expects the first 787-9 Dreamliner with the new
interior before the end of this year, with the inaugural flight
planned in 2026. It expects 30 of these jets to join its fleet
by 2027.