Shares of Unity Software Inc ( U ) climbed 12.1% to $24.46 during Wednesday's trading session, extending a 14.4% rally since the company reported first-quarter earnings on May 7.

The surge comes despite the absence of any new company-specific developments, with the stock trending across social media platforms and drawing increased retail investor attention.

What To Know: Unity, a leading platform for game and interactive experience development, posted better-than-expected first-quarter results. The company reported adjusted EPS of 24 cents, beating Wall Street's expectations of a 36 cent loss, and revenue of $435 million, which surpassed the $416.92 million estimate.

Although total revenue declined 6% year-over-year due to a strategic portfolio reset, Unity achieved meaningful improvements in profitability, with adjusted EBITDA reaching $84 million and a margin of 19%.

CEO Matt Bromberg highlighted the strong early traction of Unity Vector and demand for Unity 6 as key drivers of optimism. Analysts responded with mixed reactions: while Needham and Stifel reiterated Buy ratings with lowered price targets, Barclays maintained an Equal-Weight rating.

The stock's momentum underscores recent investor enthusiasm for Unity's operational improvements and its long-term growth potential in the gaming development ecosystem.

Read Also: CoreWeave Stock Pulls Back From All-Time High: What’s Driving The Volatility?

How To Buy U Stock

Besides going to a brokerage platform to purchase a share – or fractional share – of stock, you can also gain access to shares either by buying an exchange traded fund (ETF) that holds the stock itself, or by allocating yourself to a strategy in your 401(k) that would seek to acquire shares in a mutual fund or other instrument.

For example, in Unity Software’s case, it is in the Information Technology sector. An ETF will likely hold shares in many liquid and large companies that help track that sector, allowing an investor to gain exposure to the trends within that segment.

According to data from Benzinga Pro, U has a 52-week high of $30.88 and a 52-week low of $13.90.