April 29 (Reuters) - Universal Music Group beat

first-quarter sales expectations on Tuesday, saying more people

went to concerts, bought vinyl records and subscribed to its

digital services.

The world's biggest music label, whose artists include

Taylor Swift, BTS and Drake, said revenues grew 11.8% from the

year-ago quarter to 2.90 billion euros ($3.31 billion) in the

period ended in March, above the 2.83 billion consensus estimate

by analysts in an LSEG poll.

License and other revenue rose 33.3%, thanks to top-selling

concerts by artists including Kendrick Lamar, Sabrina Carpenter

and Lady Gaga.

Physical revenue grew 17.6%, driven by vinyl sales growth in

the U.S. and Europe, the group said in a statement.

Streaming and subscription revenues, which account for more

than half of total sales, rose 9.5% to 1.60 billion euros in the

quarter, driven by growth in global subscribers.

Universal partners with streaming giants Spotify ( SPOT )

and Amazon ( AMZN ) in what it calls Streaming 2.0 to

offer personalized content, new paid subscription tiers,

merchandising and stronger engagement between artists and

"superfans," their most committed supporters.

Quarterly adjusted earnings before interest, taxes,

depreciation and amortisation (EBITDA) rose 11.8% to 661 million

euros, Universal said.

($1 = 0.8770 euros)