03:08 PM EDT, 06/06/2024 (MT Newswires) -- (Updates with response from Microsoft in the fifth paragraph)

HP (HPQ) is among the companies artificial intelligence startup Humane is in talks with about a potential sale, according to media reports Thursday.

The maker of AI Pin, backed by Microsoft (MSFT), among others, has reportedly hired investment bank Tidal Partners to advise on a potential deal.

Apart from HP, the company is in talks with more than one telecom company, CNBC reported.

Talks of a potential sale come after AI Pin failed to impress reviewers. The $699 gadget, meant to worn on the lapel, was touted as a replacement for smartphones, but did not perform as intended.

A spokesperson for Microsoft told MT Newswires the company did not have a comment.

Neither HP nor Humane immediately responded to requests for comment from MT Newswires.

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