08:04 AM EDT, 08/12/2025 (MT Newswires) -- (Update with General Motors' ( GM ) response in the final paragraph.)

General Motors ( GM ) is trying to bring back some employees who worked on its now-defunct Cruise autonomous vehicle project, as it looks to make another push into the driverless car space, Bloomberg reported Monday, citing people familiar with the matter.

Unlike with Cruise, the new project would focus on driverless vehicles for personal use, the people reportedly told Bloomberg.

"We're accelerating the development of autonomous driving technology capable of operating without active human oversight, which includes building a team of autonomy experts," a GM spokesperson told MT Newswires via email. "Our LiDAR-equipped fleet is logging nationwide miles across the country, with trained safety drivers, capturing real-world insights to build simulation models that will guide development."