11:09 AM EDT, 03/23/2026 (MT Newswires) -- (Updates with Intuit's response in the second and third paragraphs.)

Intuit (INTU) won a US appeals court ruling Friday that will allow it to continue advertising its TurboTax income tax preparation software as free even while many customers do not qualify for the option, news outlets reported Friday.

In a blog post Friday, the company said it was confident in its case from the beginning.

"Intuit has always been clear, fair, and transparent with its customers," the company said, adding it has helped over 140 million Americans file their taxes for free over the past 12 years.

The Federal Trade Commission barred TurboTax from being promoted as free in 2024, a decision Intuit challenged in court, Reuters reported.

The appeals court ruled unanimously that an FTC administrative judge was not allowed to make such a decision on deceptive advertising and that the case should have been pursued in federal court, Reuters reported.

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