11:48 AM EDT, 09/19/2025 (MT Newswires) -- (Updates with European Commission response in the fourth paragraph.)

Alphabet's (GOOG, GOOGL) Google ( GOOG ) will meet the European Union's November deadline to propose changes to its advertising technology business following a $3.5 billion fine, but won't provide a full breakup that was previously requested by the EU and company rivals, Bloomberg reported Friday, citing people familiar with the matter.

The plan won't include a sale of Google's ( GOOG ) Ad Manager, the AdX exchange and DoubleClick for Publishers, despite European regulators previously flagging divestment as the only way to ensure fair competition, the report said.

The fine, raised by 60% for repeat violations, lifted Google's ( GOOG ) EU antitrust bill to almost 10 billion euros ($11.75 billion) in a decade and the company has vowed to appeal the penalty, Bloomberg reported.

The European Commission declined to comment while Google ( GOOG ) did not immediately respond to MT Newswires' request for comment.

(Market Chatter news is derived from conversations with market professionals globally. This information is believed to be from reliable sources but may include rumor and speculation. Accuracy is not guaranteed.)

Price: 253.07, Change: +0.74, Percent Change: +0.29