10:41 AM EDT, 05/09/2024 (MT Newswires) -- (Updates with additional information)

Alphabet (GOOG, GOOGL) is in advanced discussions to acquire HubSpot ( HUBS ) , negotiating terms of a potential deal, Bloomberg reported Thursday, citing people familiar with the matter.

The companies are still in talks, with no final agreement reached yet, and there's no assurance that a deal will materialize, sources told Bloomberg, adding that another potential buyer could also emerge.

HubSpot ( HUBS ), specializing in customer relationship management for smaller businesses, currently has a market value of $30 billion, the report said.

Last month, Reuters reported that Google ( GOOG ) parent Alphabet had engaged in discussions with bankers regarding a potential offer for HubSpot ( HUBS ).

Alphabet and HubSpot ( HUBS ) didn't immediately respond to MT Newswires' requests for comment.

(Market Chatter news is derived from conversations with market professionals globally. This information is believed to be from reliable sources but may include rumor and speculation. Accuracy is not guaranteed.)

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