03:59 PM EDT, 03/24/2026 (MT Newswires) -- (Updates with Amazon's ( AMZN ) response in the last two paragraphs.)

Amazon.com ( AMZN ) has entered the consumer humanoid market by acquiring Fauna Robotics, a New York-based startup, Bloomberg reported Tuesday, citing people familiar with the matter.

Amazon ( AMZN ) closed the Fauna transaction last week and did not disclose any financial details, according to the report.

Fauna has about 50 employees who will join Amazon ( AMZN ), while the company will continue deploying its humanoid robot Sprout to researchers, Bloomberg said.

An Amazon ( AMZN ) spokesperson said the tech giant is excited to execute Fauna's vision of building capable, safe, and fun personal robots. Fauna's employees, including the two founders, will join Amazon ( AMZN ) offices in New York City, according to the spokesperson.

The robotics startup will now operate as "Fauna, an Amazon ( AMZN ) company", the spokesperson added.

(Market Chatter news is derived from conversations with market professionals globally. This information is believed to be from reliable sources but may include rumor and speculation. Accuracy is not guaranteed.)

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