06:45 AM EDT, 09/24/2025 (MT Newswires) -- (Updates with Amazon's ( AMZN ) response in fourth paragraph)

Amazon.com ( AMZN ) and three of its executives will be on trial in Seattle from Tuesday over claims by the US Federal Trade Commission that the e-commerce giant deceived millions of Prime customers by signing them up without their knowledge and locking them in with complicated cancellation methods, Reuters reported Tuesday.

The company could be forced to pay damages worth hundreds of millions of dollars as well as fines of up to $53,000 per violation. The trial is expected to last about a month and include testimony from customers as well as Amazon ( AMZN ) employees, according to the report.

The company has denied wrongdoing by itself or its executives and said that Prime's terms are clearly disclosed, with several means to cancel, according to the report.

"The bottom line is that neither Amazon ( AMZN ) nor the individual defendants did anything wrong -- we remain confident that the facts will show these executives acted properly and we always put customers first," an Amazon ( AMZN ) spokesperson told MT Newswires.

(Market Chatter news is derived from conversations with market professionals globally. This information is believed to be from reliable sources but may include rumor and speculation. Accuracy is not guaranteed.)