05:51 AM EDT, 03/25/2024 (MT Newswires) -- (Updates with Baidu's ( BIDU ) response in the last paragraph.)

Apple ( AAPL ) has held initial discussions with Baidu ( BIDU ) about incorporating the Chinese tech firm's generative artificial intelligence into its gadgets in China, The Wall Street Journal reported Friday, citing unspecified sources with knowledge of the details.

Apple ( AAPL ) is reportedly looking to partner with a Chinese generative AI model provider in a bid to deal with local regulatory challenges.

In an email to MT Newswires, Baidu ( BIDU ) declined to comment on the report. Apple ( AAPL ) did not respond to a request for comment.

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