02:38 PM EDT, 06/04/2025 (MT Newswires) -- (Updates with additional details throughout.)

Klarna cut costs by dropping Salesforce ( CRM ) and exploring in-house artificial intelligence tools and methods, Bloomberg reported, citing Chief Executive Sebastian Siemiatkowski's comments at the SXSW London conference.

According to Siemiatkowski's previous X posts, the company encouraged employees to test out various AI tools and large language models, and anything AI-related that was trending.

The company saved about $2 million by making these changes, according to the report.

Klarna used to manage merchant data across different Salesforce ( CRM ) platforms, emails, calendars, and cloud documents. Now, it is consolidating everything into one system powered by AI, the report said.

Since 2022, Klarna has reduced its staff by around 40% and automated many customer service tasks. Though the company had frozen hiring, it now plans to bring back some customer support roles, the report said.

A Salesforce ( CRM ) spokesperson declined to comment on the record when reached by MT Newswires.

(Market Chatter news is derived from conversations with market professionals globally. This information is believed to be from reliable sources but may include rumor and speculation. Accuracy is not guaranteed.)

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