08:25 AM EDT, 06/27/2025 (MT Newswires) -- (Updates with Meta's comment in the seventh and eighth paragraphs.)

Meta Platforms ( META ) has pushed back against EU regulators, accusing them of unfairly targeting its business model and shifting expectations as it tries to comply with the Digital Markets Act, Reuters reported Friday.

The European Commission recently warned Meta that it could face daily fines of up to 5% of global daily turnover starting June 27 if its revised pay-or-consent model fails to meet compliance standards, Reuters said.

The company's pay-or-consent model, launched in November 2023, gives users a choice between free, ad-supported access with tracking or a paid ad-free experience.

The commission ruled this setup breached the Digital Markets Act through November 2024 and is still evaluating whether Meta's subsequent tweaks are adequate.

"We are confident that the range of choices we offer people in the EU doesn't just comply with what the EU's rules require - it goes well beyond them," a Meta spokesperson told Reuters.

The commission maintains that Meta has only made limited changes to its pay-or-consent model rolled out last November, according to the report.

"The European Commission continues to discriminate against an American company's business model that is linked to 213 billion euros in economic activity and supports 1.44 million jobs across the EU," a Meta spokesperson said in an emailed comment to MT Newswires. "A user choice between a subscription for no ads service or a free ad supported service remains a legitimate business model for every company in Europe - except Meta."

The spokesperson said the company has "engaged constructively" with the Commission and has made "extensive changes to address its ever-changing feedback as it continues to move the goalposts."

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