12:40 PM EDT, 04/29/2025 (MT Newswires) -- (Updates with response from Starbucks ( SBUX ) in the fifth and sixth paragraphs.)

Starbucks ( SBUX ) is testing new technology at dozens of US locations to cut the average time to fulfill in-cafe beverage orders by two minutes, The Wall Street Journal reported Tuesday, citing Starbucks ( SBUX ) Chief Technology Officer Deb Hall Lefevre.

The company said that during the busiest times at the test cafes, three-fourths of orders were done in four minutes or less, close to its service-time objective, while not slowing down mobile orders, according to the report.

The company intends to soon expand the test to hundreds more of its 10,000 US locations amid efforts to recapture lost sales and enhance customer sentiment, the report said.

"We've seen such positive benefits from it that the rollout is happening very quickly," Lefevre said in an interview, according to the WSJ.

Starbucks ( SBUX ) confirmed the WSJ report to MT Newswires, saying that the company started testing a new order sequencing algorithm earlier this year.

The company added that it is looking to scale the algorithm, which lowered in-cafe and drive-thru service times without affecting mobile orders.

(Market Chatter news is derived from conversations with market professionals globally. This information is believed to be from reliable sources but may include rumor and speculation. Accuracy is not guaranteed.)

Price: 83.83, Change: -0.07, Percent Change: -0.08