10:59 AM EDT, 06/17/2025 (MT Newswires) -- (Updates with Meta's confirmation throughout.)

Meta Platforms ( META ) said Tuesday it is testing a new video generation tool, which lets advertisers use generative artificial intelligence models to convert different images into multi-scene video ads.

The Facebook parent is also testing a new Video Highlights feature, which would let users skip to the highlights of the video by digesting video ads, the company added.

Additionally, Meta said it is now testing Business AI throughout different ad formats, including Instagram and Facebook Reels, as well as Instagram Stories ads.

The tech giant is introducing these features at the Cannes Lions International Festival of Creativity 2025 taking place this week in France.

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