09:27 AM EDT, 06/27/2024 (MT Newswires) -- (Updates with recent stock price movement.)

Sprinklr ( CXM ) said Thursday it is providing support for Snap's (SNAP) Snapchat Public Profiles for Businesses in Sprinklr Marketing.

Sprinklr ( CXM ) said brands can post Snapchat Stories, publish Spotlight Content and promote this organic content with ads in Sprinklr ( CXM ), becoming the first Snapchat partner that enables brands to do so in one place.

The company said that by integrating Public Profiles, it aims to help customers save time and cut costs, mitigate risk and gain a holistic view of the activities of customers.

Brands gained the ability to manage Snapchat Ads within Sprinklr ( CXM ) in 2016, Sprinklr ( CXM ) said.

Shares of Sprinklr ( CXM ) were down 0.5% in the recent premarket activity, while Snap retreated 0.1%.