10:30 AM EDT, 10/14/2024 (MT Newswires) -- (Updates with Unilever's ( UL ) statement in the first and fourth paragraphs.)

Unilever ( UL ) said Monday it has resolved a dispute with social media platform X.

X said in a filing at a Texas federal court that it was dropping its claims against Unilever ( UL ), but its "claims against all other defendants are unaffected by this dismissal."

In its antitrust lawsuit filed in August, X alleged that the World Federation of Advertisers and its members conspired to deprive the social media platform of ad revenue after Elon Musk took over the company and loosened rules on inflammatory comments.

"Unilever ( UL ) has reached an agreement with X, which has committed to meeting our responsibility standards to ensure the safety and performance of our brands on the platform," Unilever ( UL ) said in statement to MT Newswires. It declined to disclose the terms of the deal.

Unilever ( UL ) said it would resume advertising on X, according to a Reuters report published Saturday.

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