WASHINGTON, July 22 (Reuters) - Three Democratic
senators pressed Delta Air Lines ( DAL ) CEO Ed Bastian to
answer questions about the airline's planned use of artificial
intelligence to set ticket prices, raising concerns about the
impact on travelers.
"Delta's current and planned individualized pricing
practices not only present data privacy concerns, but will also
likely mean fare price increases up to each individual
consumer's personal 'pain point' at a time when American
families are already struggling with rising costs," Senators
Ruben Gallego, Mark Warner and Richard Blumenthal wrote in a
letter dated Monday and made public on Tuesday.
The airline said in a statement, "There is no fare product
Delta has ever used, is testing or plans to use that targets
customers with individualized offers based on personal
information or otherwise."