May 14 (Reuters) - Smartphone shipments to the U.S.
surged 30% in March as manufacturers Apple ( AAPL ), Samsung
and Motorola rushed to bring more devices into the
country in anticipation of steep import tariffs, Counterpoint
Research said on Wednesday.
Apple ( AAPL ) alone airlifted a record $2 billion worth of iPhones
from India in March, leveraging Indian suppliers Foxconn and
Tata Electronics, to meet the demand surge, Reuters reported
last month.
WHY IT'S IMPORTANT
The surge in shipments reflects companies' efforts to
sidestep hefty tariffs that could erode profits or dampen the
demand for smartphones if the levies drove up prices.
Separately, the growing reliance on India and Vietnam
highlights manufacturers' strategic shift to diversify supply
chains away from China to reduce geopolitical risks and
capitalize on the emerging production hubs.
CONTEXT
As Apple ( AAPL ) increased its production in India in March,
shipments from the country rose significantly. The iPhone maker
said most of its smartphones sold in the U.S. will originate
from India in the June quarter.
President Donald Trump announced a series of tariffs on
April 2, prompting companies such as Apple ( AAPL ) to adjust supply
chains.
However, the U.S. suspended the tariffs on smartphones and
other electronic devices as part of a broader 90-day pause.
KEY QUOTES
"The increase in shipments in March and early April will
help insulate Apple ( AAPL ) from potential immediate pricing impacts in
the U.S. through mid-to-late summer," said senior research
analyst Gerrit Schneemann.
"Should the tariff situation remain unresolved with China by
the time the iPhone 17 ships, we expect India to become the
primary provider for U.S.-bound iPhone 17 devices."
BY THE NUMBERS
Apple's ( AAPL ) sales to distributors and retailers rose 42% in
March, while Samsung's sell-in rose 4%.
Lenovo ( LNVGF )-owned Motorola nearly tripled its exports
from India.
The country's smartphone exports to the U.S. accounted for
26% of all first-quarter shipments, up from 16% a year ago.
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