March 24 (Reuters) - Four skiers have filed a proposed
class action against Vail Resorts ( MTN ) and Alterra Mountain Co in
U.S. federal court, accusing the companies of exploiting their
grip on the industry to artificially inflate the cost of skiing
and snowboarding across the country.
The lawsuit, filed on Monday in U.S. federal court in Denver,
said Vail and Alterra, which own or operate 60 ski areas around
the country, are violating federal antitrust law by bundling
access to resorts in their multi-mountain season passes.
The plaintiffs, three Colorado residents and one
Massachusetts resident, allege both companies set high
single-day lift ticket prices to steer consumers into purchasing
higher-priced multi-mountain season passes.
"For years, skiers have been told that soaring lift-ticket
prices, reduced choice, and overcrowding are simply the new
reality," Greg Asciolla, a lead attorney for the plaintiffs,
said in a statement. "Our complaint alleges that these outcomes
are not the result of healthy competition, but of exclusionary
conduct by two companies that dominate access to the most
desirable destinations."
Vail in a statement said the claims in the lawsuit are
without merit. Vail said its multi-resort Epic Pass was launched
in 2008 to make skiing more accessible and reduced the price of
a season pass by 60%. The company also said it has launched new,
lower-priced pass options in recent years.
Alterra declined to comment.
According to the lawsuit, a wave of mergers, buyouts and
partnerships dating back 30 years has created "two - and only
two - behemoth ski resort owner/operators in the United States:
Vail Resorts ( MTN ) and Alterra."
The price of Vail's Epic Pass has climbed 37% since the
2021-22 season, to $1,089, according to the lawsuit. Alterra's
Ikon Pass has risen 40% over the same period, to $1,399.
The plaintiffs are seeking unspecified monetary damages and
a court injunction dismantling the alleged bundling practices on
behalf of a proposed class of all U.S. consumers who purchased
certain tickets since 2022.
The lawsuit said it seeks class action status for
potentially millions of skiers and snowboarders in the United
States and its territories.
The case is Goloja v. Vail Resorts Inc , U.S. District Court
for the District of Colorado, No. 1:26-cv-01191.
For plaintiffs: Gregory Asciolla of DiCello Levitt; Eric
Cramer of Berger Montague; and Yaman Salahi of Salahi PC
For defendants: Not yet known