07:20 AM EDT, 09/15/2025 (MT Newswires) -- VF Corporation ( VFC ) said Monday it is selling its Dickies apparel brand to Bluestar Alliance for $600 million in cash.

The company said this transaction will enable it to bring its net debt level down and will be accretive to growth on a pro-forma basis.

Bluestar Alliance is a global brand management company that owns fashion, lifestyle and consumer brand.

The transaction is expected to close by the end of 2025, the company added.

VF Corporation ( VFC ) shares were up 3% in recent premarket activity.