06:22 AM EDT, 07/17/2024 (MT Newswires) -- VF (VFC) said Wednesday that it entered into a definitive agreement to sell its Supreme brand to EssilorLuxottica for $1.5 billion in cash.

The Supreme apparel and accessories brand runs a digital-first business and 17 stores in the US, Asia and Europe, the company said. The transaction is expected to close by the end of this year.

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