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Victoria's Secret fashion show set for a comeback after six-year gap
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Victoria's Secret fashion show set for a comeback after six-year gap
May 15, 2024 10:38 AM

May 15 (Reuters) - The popular annual runway show from

Victoria's Secret, featuring supermodels with jewel-encrusted

bras and angel wings, will be back this fall season after a gap

of nearly six years.

The lingerie retailer announced in an Instagram

post on Wednesday that it would be bringing back the show

without specifying a date, and hinted at some changes to the

format of the event.

The show, known for its extravagant stage setups, intricate

costumes and bras valued at millions of dollars, has seen some

of the biggest models like Adriana Lima, Naomi Campbell, Bella

Hadid walk its runway, along with musical performances from

artists including Rihanna, Taylor Swift and Justin Bieber.

"The 2024 Victoria's Secret Fashion Show will deliver

precisely what our customers have been asking for - the glamour,

runway, fashion, fun, wings, entertainment - all through a

powerful, modern lens reflecting who we are today," the company

told Reuters.

In 2019, the retailer, which was a subsidiary under parent

company L Brands, canceled the show saying that it was

"important to evolve the marketing of Victoria's Secret."

At the time, L Brands was battling a series of issues

including falling sales for its pricey lingerie, activist

investor pressure and growing criticism for an outdated brand

image and for lingerie that was not inclusive of all body types.

In 2021, L Brands split into two public units - Bath & Body

Works ( BBWI ) and Victoria's Secret. Sales at the lingerie

retailer have continued to decline post the spin off.

After halting the show in November 2019, Victoria's Secret

unveiled a documentary called the "Victoria's Secret World Tour"

last year on Amazon Prime.

The first ever Victoria's Secret Fashion Show took place at

the New York City Plaza Hotel in 1995.

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