financetom
Business
financetom
/
Business
/
Victoria's Secret fashion show set for a comeback after six-year gap
News World Market Environment Technology Personal Finance Politics Retail Business Economy Cryptocurrency Forex Stocks Market Commodities
Victoria's Secret fashion show set for a comeback after six-year gap
May 15, 2024 10:38 AM

May 15 (Reuters) - The popular annual runway show from

Victoria's Secret, featuring supermodels with jewel-encrusted

bras and angel wings, will be back this fall season after a gap

of nearly six years.

The lingerie retailer announced in an Instagram

post on Wednesday that it would be bringing back the show

without specifying a date, and hinted at some changes to the

format of the event.

The show, known for its extravagant stage setups, intricate

costumes and bras valued at millions of dollars, has seen some

of the biggest models like Adriana Lima, Naomi Campbell, Bella

Hadid walk its runway, along with musical performances from

artists including Rihanna, Taylor Swift and Justin Bieber.

"The 2024 Victoria's Secret Fashion Show will deliver

precisely what our customers have been asking for - the glamour,

runway, fashion, fun, wings, entertainment - all through a

powerful, modern lens reflecting who we are today," the company

told Reuters.

In 2019, the retailer, which was a subsidiary under parent

company L Brands, canceled the show saying that it was

"important to evolve the marketing of Victoria's Secret."

At the time, L Brands was battling a series of issues

including falling sales for its pricey lingerie, activist

investor pressure and growing criticism for an outdated brand

image and for lingerie that was not inclusive of all body types.

In 2021, L Brands split into two public units - Bath & Body

Works ( BBWI ) and Victoria's Secret. Sales at the lingerie

retailer have continued to decline post the spin off.

After halting the show in November 2019, Victoria's Secret

unveiled a documentary called the "Victoria's Secret World Tour"

last year on Amazon Prime.

The first ever Victoria's Secret Fashion Show took place at

the New York City Plaza Hotel in 1995.

Comments
Welcome to financetom comments! Please keep conversations courteous and on-topic. To fosterproductive and respectful conversations, you may see comments from our Community Managers.
Sign up to post
Sort by
Show More Comments
Related Articles >
UBS Notes Carney Is Named Canada's Prime Minister In Waiting; Comments on Canadian Dollar
UBS Notes Carney Is Named Canada's Prime Minister In Waiting; Comments on Canadian Dollar
Mar 10, 2025
08:32 AM EDT, 03/10/2025 (MT Newswires) -- Two-time G7 central banker Mark Carney is set to become Canada's next prime minister after winning the Liberal party leadership race on Sunday to succeed outgoing PM Justin Trudeau, noted UBS. Carney will become the first Canadian PM to win without first holding office, having made a career in investment banking and then...
Johnson & Johnson's Investigational Colitis Treatment Meets Primary Endpoint in Phase 2b Trial
Johnson & Johnson's Investigational Colitis Treatment Meets Primary Endpoint in Phase 2b Trial
Mar 10, 2025
08:35 AM EDT, 03/10/2025 (MT Newswires) -- Johnson & Johnson ( JNJ ) said Monday that its potential ulcerative colitis treatment icotrokinra met the primary endpoint of clinical response in all dosages in a 252-patient phase 2b study. The investigational drug also showed clinically meaningful differences versus placebo in secondary endpoints of clinical remission, symptomatic remission, and endoscopic improvement at...
ChipMOS Technologies Posts Lower February Net Revenue
ChipMOS Technologies Posts Lower February Net Revenue
Mar 10, 2025
08:37 AM EDT, 03/10/2025 (MT Newswires) -- ChipMOS Technologies ( IMOS ) said Monday that its February net revenue fell 1.2% to $53.4 million from $54 million a year earlier. February net revenue was 0.6% higher than the previous month's $53.1 million, according to the company. Shares of the company were up more than 3% in recent Monday premarket activity....
KBR Gets $85 Million US Air Force Deal for Global Airfield Repair Kits
KBR Gets $85 Million US Air Force Deal for Global Airfield Repair Kits
Mar 10, 2025
08:33 AM EDT, 03/10/2025 (MT Newswires) -- KBR (KBR) said Monday it received an $85 million contract from the US Air Force to supply airfield repair equipment under a fixed-price task order. The company said it will handle the design, assembly, and shipment of AM-2 matting kits to various global Air Force sites until February 2027. The agreement falls under...
Copyright 2023-2026 - www.financetom.com All Rights Reserved