May 15 (Reuters) - The popular annual runway show from
Victoria's Secret, featuring supermodels with jewel-encrusted
bras and angel wings, will be back this fall season after a gap
of nearly six years.
The lingerie retailer announced in an Instagram
post on Wednesday that it would be bringing back the show
without specifying a date, and hinted at some changes to the
format of the event.
The show, known for its extravagant stage setups, intricate
costumes and bras valued at millions of dollars, has seen some
of the biggest models like Adriana Lima, Naomi Campbell, Bella
Hadid walk its runway, along with musical performances from
artists including Rihanna, Taylor Swift and Justin Bieber.
"The 2024 Victoria's Secret Fashion Show will deliver
precisely what our customers have been asking for - the glamour,
runway, fashion, fun, wings, entertainment - all through a
powerful, modern lens reflecting who we are today," the company
told Reuters.
In 2019, the retailer, which was a subsidiary under parent
company L Brands, canceled the show saying that it was
"important to evolve the marketing of Victoria's Secret."
At the time, L Brands was battling a series of issues
including falling sales for its pricey lingerie, activist
investor pressure and growing criticism for an outdated brand
image and for lingerie that was not inclusive of all body types.
In 2021, L Brands split into two public units - Bath & Body
Works ( BBWI ) and Victoria's Secret. Sales at the lingerie
retailer have continued to decline post the spin off.
After halting the show in November 2019, Victoria's Secret
unveiled a documentary called the "Victoria's Secret World Tour"
last year on Amazon Prime.
The first ever Victoria's Secret Fashion Show took place at
the New York City Plaza Hotel in 1995.