11:15 AM EDT, 09/04/2024 (MT Newswires) -- Vivid Seats ( SEAT ) said Wednesday it has entered into a multiyear media deal with "I Am Athlete," an athlete-driven media platform created by ex-National Football League star Brandon Marshall.

Starting with the NFL 2024 season, the partnership will offer exclusive content with athletes and celebrities, plus advertising, sponsorship, and live event opportunities.

Starting in September, "Keep it Live" on "I Am Athlete Daily" will feature weekly talks with top figures about major events while promoting Vivid Seats ( SEAT ) and offering exclusive ticket packages and VIP experiences, the company said.

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