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Volkswagen eyeing exports to Southeast, Central Asian
markets
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Started exporting China-made limousines to the Middle East
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No plans to export to Europe due to technology differences
HEFEI, China, Nov 25 (Reuters) - Volkswagen
plans to export cars developed and made in China to more
overseas markets, an executive said on Tuesday, as the German
automaker looks to leverage its growing know-how in Chinese
technologies to compete with Chinese rivals abroad.
The company, which started exporting China-made petrol
limousines to the Middle East about six weeks ago, is evaluating
what other made-in-China offering could suit other markets,
Thomas Ulbrich, chief technology officer of Volkswagen Group
China, said.
Volkswagen's Chinese factories can make both internal
combustion engine vehicles and electric cars. Export
destinations it is considering include Southeast and Central
Asian countries.
"This is what we are doing in a collaborative
decision-making process with our headquarters in Germany,
because we have to pay attention that we have the right
portfolio of cars in each market," Ulbrich told reporters in the
city of Hefei, home to Volkswagen's Chinese production and
innovation hub.
However, it has no plans to export the China-made cars to
Europe due to a difference in electronic architecture and
software technology for smart vehicles.
Volkswagen has invested billions of euros in the Hefei hub
as part of its "in China for China" strategy that seeks to help
the automaker regain market share from aggressive Chinese rivals
by speeding up decision making and product development.
At the same time, it is facing growing competition abroad as
Chinese automakers are increasingly looking to expand overseas
to escape a brutal price war and overcapacity at home.
Volkswagen also said on Tuesday that it had reached a
milestone because it was now able to fully develop new vehicle
platforms and key technology with all approval processes outside
Germany. Developing a new EV model in China can cost up to 50%
less than elsewhere due to the scale of technologies and
suppliers available in the country, Volkswagen said.
Volkswagen will also sell the cars developed on its flagship
China-developed electronic architecture - an engineering layout
of components including control units and chips deciding
software capabilities of a vehicle - outside China "very soon",
Ulbrich said without giving specifics.