FRANKFURT, May 28 (Reuters) - Volkswagen
will develop low-cost electric vehicles in a bid to better
compete with fierce Chinese rivals, Europe's largest carmaker
said on Tuesday, after talks with Renault to team up
on the project collapsed earlier this month.
The target is to produce electric vehicles for the European
market priced at around 20,000 euros ($21,746), the company
said, adding a world premiere was planned for 2027.
"It's about entry-level electric mobility from Europe for
Europe," Volkswagen Chief Executive Oliver Blume said. "In doing
so, we combine a clear commitment to Europe as an industrial
location, a European industrial policy and ultimately act in the
interests of European customers."
The move come as Chinese rivals, some of which command a 30%
cost advantage over Western peers, are muscling into Europe to
grab market share and attack established carmakers on their home
turf.
Last week Volkswagen said the European industry had between
two and three years to prepare for the competitive threat,
warning that the sector's survival was otherwise at risk.
Volkswagen brand boss Thomas Schaefer said that despite the
low-price point, the planned entry-level model would set
standards in terms of technology, design and quality, adding
this had become more challenging due to higher costs.
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