March 4 (Reuters) - Volkswagen's new Scout
Motors brand has taken more than 160,000 reservations for its
first model, with most customers opting for an extended-range
hybrid version instead of full electric, a top executive said on
Wednesday.
Scout will begin building prototype models this year at a
plant the automaker is constructing in South Carolina, Scout CEO
Scott Keogh said at an Automotive Press Association event in
Detroit.
Of the 160,000 reservations, 87% are for a so-called
extended-range EV, or EREV, a version of the rugged Scout
models, reflecting the dimmer outlook for fully electric
vehicles in the U.S. An EREV uses a small gas engine that serves
as a generator to recharge the vehicle's large battery on the
go.
VW introduced Scout as a fully electric brand in 2022, but
reversed course to add EREVs a few years later, as U.S. EV sales
growth was decelerating.
Scout previously said it would start production in 2027,
though recent media reports have said the rollout has been
delayed because of technical challenges. Keogh said on Wednesday
he expects products to be in customer hands by 2028.
Volkswagen is hoping the Scout brand will help it grow market
share in the truck-and-SUV-heavy U.S. market, where the German
automaker has long struggled to make inroads despite being among
the world's largest car companies. VW ranked 11th in U.S.
vehicle sales last year, behind Tesla, according to
research firm Motor Intelligence.
On Tuesday, two Volkswagen dealers in the U.S. sued the
company over its decision to sell Scout vehicles directly to
consumers, claiming that breaches the automaker's contract with
its retailers. The lawsuit is seeking class-action status.
A VW spokesperson said the company does not comment on
active litigation.
Keogh said the direct-to-consumer model "made the most
sense, without a doubt," when looking at the American market.
(Reporting by Kalea Hall in Detroit; Editing by Mike Colias and
Emelia Sithole-Matarise)