12:01 PM EDT, 07/29/2025 (MT Newswires) -- Walmart ( WMT ) entered a multiyear partnership to be an official sponsor of Major League Soccer and the Leagues Cup.

Features of the partnership include a spotlight on the Leagues Cup tournament, dedicated Saturday programming to highlight marquee matchups, a creator network delivering stories from behind the scenes of matches and multichannel fan engagement across stadiums, digital platforms and retail locations, Walmart ( WMT ) said Tuesday in a statement.

"This collaboration marks a major milestone in Walmart's ( WMT ) expanding investment and commitment" to a fast-growing North American fan base, according to the statement.

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